New Promotion Film of China’s Guangzhou Unveiled

On the morning of March 28, 2017, a five-minute promo video of Guangzhou was premiered at the opening ceremony of 2017 Guangzhou Annual Investment Conference.

Guangzhou is the capital and most populous city of the province of Guangdong in southern China.

The video, titled “Guangzhou, Flower City in Bloom”, showcases an artistic, international and high-tech Guangzhou with beautiful environment and happy life.

According to a dispatch from Augustus Chen of Information Office of Guangzhou Municipality, the the story of the video is about a foreign man and a Chinese lady, knowing each other and falling in love in Guangzhou. From their perspective, the video shows the city’s legend & originality, color & warmth, growth & vitality. In this video, you can see traditional Guangzhou as well as modern Guangzhou.

Hailed as Flower City, flowers are certainly the highlight of the video, the city flower kapok, azalea along the street, flowers in the park, flower fair, and flower market.

Culture is also an important part being shown in the video. Kwon-glazed porcelain, Cantonese Embroidery, Cantonese Opera, herbal tea, fashion design, sculpture, and more are presented to show Guangzhou’s charm and character.

The main melody of background music is “Colorful Clouds Chasing The Moon” (in Chinese 彩云追月), a classic piece of Cantonese music. It is a new orchestration of Chinese and Western musical instruments, including flute, guitar, gong & drum and jazz drum.

Previous to this, the 30-second version of this promo video was displayed on the “China Screen” at New York Time Square from March 11 to 17, drawing coverage of about 400 foreign media, including USA Today, Yahoo, Deutsch Press Agency, ABC, NBC, and FOX. In only two days, the video was viewed for over 5 million times online, 200,000 times on Fackbook and Twitter, with numerous likes.

A New Zealand net friend Loh Siewling commented that Guangzhou’s changes over the past 20 years are incredible; the city’s airport used to be like a bus station, no highways nor skyscrapers could be seen in the city; now Guangzhou is like any other modern mega-cities in the world.

Netizen Doris King who liked the video said the the city is so beautiful and the buildings are amazing. Many overseas Chinese from Guangzhou also commented that they missed Cantonese morning tea a lot.

FLOWER FAIRS

Guangzhou has the nickname ‘Flower City’, thanks to its year-round warm weather which other parts of the country is denied of. The locals’ enthusiasm for flowers as decorations at home reaches its prime when the annual Flower Fairs is held just before the Chinese New Year.

Usually lasting for around a week and finishing late on the eve or a week after the Chinese New Year, the Flower Fairs are staged in all 8 districts of the city and reaches the climax right on the eve of the Chinese New Year. You should expect to see various types of flowers in rows, as well as the crazy crowd around them. People believe that flowers are symbols of prosperity, so at the turn of the year it’s extremely important to have the flowers with you to change the feng shui and hope for good luck for the coming year.

It is said that Guangzhou has held flower fairs for more than 500 years now and the locals truly believe the old saying, “No flower fairs, no New Year.” If you happen to be traveling to/in Guangzhou during the Chinese New Year times, go and experience it.

SHOPPING PARADISE

Being the center of the Pearl River Delta, also dubbed as “the world’s factory”, Guangzhou is a place where you can find everything at a very competitive price, for foreigners and local Chinese alike. There are quite a number of wholesale markets in the city, ranging from electronic products to clothes, shoes, accessories, bags and suitcases and many others. If you are not up for wholesale, it’s also a retail center! Shopping centers and streets provide loads of options at very attractive prices. Make sure you have a good budget control and are aware of your luggage limits for all your shopping in Guangzhou!

Located on the Pearl River about 120 km (75 mi) north-northwest of Hong Kong and 145 km (90 mi) north of Macau, Guangzhou was a major terminus of the maritime Silk Road and continues to serve as a major port and transportation hub.

Guangzhou is currently, the third most-populous city in mainland China, behind Beijing (2nd) and Shanghai (1st); holds sub-provincial administrative status; and is one of China’s five National Central Cities. In 2015 the city’s administrative area was estimated to have a population of 13,501,100 and forms part of one of the most populous metropolitan agglomerations on Earth. Some estimates place the population of the built-up area of the Pearl River Delta Mega City as high as 44 million without the Hong Kong SAR and 54 million including it. Guangzhou is identified as a Beta+ Global city. In recent years, there has been a rapidly increasing number of foreign residents and illegal immigrants from Southeast Asia, the Middle East and Eastern Europe, as well as from Africa This has led to it being dubbed the “Capital of the Third World”. The migrant population from other provinces of China in Guangzhou was 40 percent of the city’s total population in 2008. Most of them are poor rural migrants, and they speak only non-Cantonese varieties of Chinese, such as Mandarin.

Guangzhou was long the only Chinese port permitted for most foreign traders. The city proper fell to the British and was opened by the First Opium War. It lost trade to other ports such as Hong Kong and Shanghai, but continued to serve as a major entrepôt. In modern commerce, Guangzhou is best known for its annual Canton Fair, the oldest and largest trade fair in China. For the three consecutive years 2013–2015, Forbes ranked Guangzhou as the best commercial city on the Chinese mainland.