SWAT Debunks Negative Reports On ‘Bella Luna’ Rice

A major Liberian rice importer, Supply West Africa Traders (SWAT) has termed as “slanted news,” report insinuating that a consignment of Bella Luna Indian Parboiled Long Grain Rice contaminated with harmful substance is headed to West Africa from an unknown destination.

The Chief Executive Officer of SWAT, George N. Nehme, has told journalists in Monrovia that information regarding the cereal grain is false, misleading and lacks any iota of true, indicating, “this is something that constantly comes from our detractors who have attempted to undermined gains we have made in this country.”

Chief Executive Officer Nehme used the opportunity to commend and gratify the Government and people of Liberia for a smooth and peaceful atmosphere afforded the company’s management since it resumed operation in Liberia.

From  customers’ point of view,   the cereal grain (Bella Luna Indian  Parboiled Rice Long Grain 5% Broken) is one of the most widely consumed staple foods and is perceived as a top premium brand from a trusted rice dealer with several years of delivering dependable and consistent quality.

Sources in the business community have also acknowledged that the company has the capacity to supply rice on the Liberian market throughout the year with the quantity and quality of the product fit for the market and is always available and channeled through its many distributors and retailers throughout the country.

A top source at the  Ministry of Commerce told the In Profile Daily Wednesday, October 18, 20 17, that  the Bella Luna Brand has been tested both locally and internationally and is guaranteed to satisfy consumers’ needs, noting, “they mostly prefer the cereal grain.”

Meanwhile, according to Global Alliance for Improved Nutrition (GAIN) in Liberia, Rice, at 248 average grams daily per capital, is the only important source of cereal carbohydrates in the Liberian diet.

It is noted that imported rice is the lion’s share of rice availability in Liberia, having gone up 75% since 2011, now comprising almost 70% of rice consumption.

The rice importing industry is consolidated as four importers control around 95% of all rice imports in the country.