YESTERDAY, OCTOBER 10, THE In Profile Daily, a non-partisan publication that has attracted readership at all levels within the Liberian society and elsewhere, observed its second anniversary amidst the uncertainties that continue to nearly stagnate most institutions, evolving from inadequate support from relevant sources in keeping it not only afloat but ahead.

  LARGELY DEPENDANT UPON such support as professionally required, aside the public service that it must continue to render with no strings attached, it is imperative that against the backdrop of the odds suffered in just two years that a new approach be adopted and pursued, if fulfillment of the bargain between the In Profile Daily management and the public must continue to prove mutually rewarding.

  HAVING NEARLY SUFFERED still-birth during its first year of operations, as a result of delay in the due payments of bills for services rendered, evolving principally from bureaucracy, although remaining ever-prepared to deliver basic services within the professional sphere, staff of the institution have however continued to remain resilient, unwavering and quite tolerant.

  IN OUR FORWARD march to putting Liberia first, however, as reflected in our motto, it is worth underscoring that as we anticipate providing the people with a new direction in the sustenance of the peace- stability and democracy restored to the country, good faith in business relationship is all we expect without ever retrogressing to our past.

  WHILST THE GLOBAL financial meltdown in the past year may have served as a major factor to the dwindling of most economies, thus affecting even the media in Liberia by the high cost in production, there has since begun evolving an upturn in activities that must convince clients and the public in providing the In Profile Daily management with the relevant financial backings in the form of advertisements, supplements and scoops tending to keep society adequately informed, educated and entertained.

  WITH OUR COMPETENT staff daring to engage into any form of payola journalism that would only seek to undermine what the public is now convinced to classify as a “credible” print medium, as well as that of its management, we herewith specifically appeal to the United Nations and its specialized agencies, USAID, UNICEF, UNESCO and  related- institutions, local and international non-governmental organizations (NGOs), public and private institutions to partner with us in the fulfillment of our goals.

  AGAINST THE BACKDROP of the herculean challenges now facing the Liberian media, with the pending 2011 Presidential and Legislative elections expected to assess individual performances at professionalism, it behooves us as an institution just two years old but have begun creating the needed impact on lives and communities to make this clarion call on our business partners in helping us keep on the professional course for the public's good.

  RUGGED, THOUGH, THE few years may have proven, yet resolute we have continued to remain in remaining on the newsstands, though rare it is within the post-crisis and democratic setting, we must express thanks and gratitude for those business partners that have helped in assailing us to this level, however hoping that the pace would be elevated in allowing us make more progress.