Adobe and Figma Terminate $20 Billion Merger Amid Regulatory Pressure



Adobe and Figma, two prominent players in the design software industry, have mutually decided to call off their highly publicized $20 billion merger. This decision comes after facing significant regulatory challenges from authorities in the United Kingdom, the European Union, and the United States.

Regulatory Concerns and Scrutiny

The merger, initially announced in September 2022, drew immediate concern from antitrust regulators across various jurisdictions. The regulators, including the European Commission, the UK’s Competition and Markets Authority (CMA), and the US Department of Justice, feared the acquisition could stifle competition in the digital design market. 

  • EU and UK Regulators: The European Commission and the CMA raised concerns about Adobe’s near-monopoly in the design software market. They suggested the merger could hinder future innovation and competition, particularly as Figma’s product design platform was gaining popularity against Adobe’s XD application. 
  • US Scrutiny: Similar investigations were underway in the United States, with Bloomberg reporting in February 2023 about the DOJ’s preparation for probing the deal.

The Response from Adobe and Figma

Both Adobe and Figma expressed their disagreement with the regulators’ findings but recognized the challenges ahead. Adobe’s chair and CEO, Shantanu Narayen, stated, “Adobe and Figma strongly disagree with the recent regulatory findings, but we believe it is in our respective best interests to move forward independently.” Similarly, Figma’s CEO, Dylan Field, acknowledged the extensive hours spent with regulators but conceded that there was no longer a feasible path to regulatory approval.

Impact of the Cancellation

As a consequence of the termination: 

  • Termination Fee: Adobe is obliged to pay a reverse termination fee of $1 billion in cash to Figma. 
  • Market Reaction: Following the announcement, Adobe’s shares saw a 1.7 percent increase in premarket trading.

Looking Ahead

Despite the setback, both companies remain committed to their paths. They continue to focus on capitalizing on their market opportunities and missions to transform the world of digital design and creativity.

Broader Implications for the Tech Industry

The cancellation of the Adobe-Figma merger serves as a significant precedent in the tech industry, signaling a shift towards more rigorous enforcement of antitrust laws globally. This decision is a clear indicator that regulatory bodies are increasingly vigilant in monitoring large-scale mergers, especially those that could potentially monopolize key sectors of the digital economy.

Future of Mergers and Acquisitions

  • Increased Scrutiny: Companies planning mergers or acquisitions, particularly in the tech sector, can expect heightened scrutiny from regulatory bodies. This will likely necessitate more comprehensive justifications for such deals, especially when they involve market leaders.
  • Impact on Innovation: Regulators are showing a strong commitment to preserving innovation and competition. This implies that future deals will be closely examined for their potential to limit these crucial market dynamics.

Industry and Consumer Reactions

The reaction to the merger’s cancellation has been mixed: 

  • Industry Perspective: Within the design software industry, the cancellation is seen as a move to protect competition and innovation. Many industry experts and competitors had expressed concerns that the merger would give Adobe too much control over the market. 
  • Consumer Response: Consumers and designers, particularly users of Figma’s collaborative platform, have largely welcomed the decision. They had voiced fears that the merger would limit choices and potentially lead to increased costs.

Adobe and Figma’s Independent Paths Forward

Both companies, now moving forward independently, have reiterated their commitment to their customers and the broader market: 

  • Adobe’s Position: Adobe, a long-standing giant in the industry, continues to focus on expanding its suite of creative software and maintaining its market leadership. 
  • Figma’s Focus: Figma, known for its innovative approach to collaborative design, remains dedicated to evolving its platform and services to meet the needs of designers and teams globally.


This important merger has come to an end, showing how much tougher regulation in the tech world is becoming. It reminds us that competition and new ideas are key, not just right now but for what might happen later in terms of competition. You can get more info by checking out the Adobe official website.

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