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How to get noticed by brands on instagram

Cam Speck

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Brands are looking for social media influencers on Instagram who have a niche and who are consistent in their photography and content creation. Having an Instagram account that’s full of photos from different brands will help you build credibility with potential partners and make them want to work with you. But how do you get noticed by brands? Here are eight ways:

Create a professional account.

If you are going to build a brand, it’s important that your Instagram account is professional from the start. A common mistake (or even some intentional mistakes) that people make is using personal photos or photos of friends. This can be confusing for brands and influencers and lead them to believe that your account isn’t legitimate.

To ensure that you have the best chance of getting noticed by brands on Instagram, create an account with a consistent theme, avoid using personal images as much as possible and make sure all necessary information is included in your profile:

  • Profile photo should be professional looking with good lighting and no filters
  • Cover photo should be high quality and focus on one thing or theme – don’t use multiple images or collages
  • Username should also be professional sounding

Create a personal brand that’s different from others.

  • Be yourself

This is the first and most important step to creating a unique personal brand on Instagram. You can’t be someone else, so don’t try. While there are many fashion influencers who have made careers out of being their own person and sticking with it, there will always be some people who think they’re cool because they look like other people. Don’t let them get you down – what matters is that YOU are happy with your content!

  • Be creative

Brands like creativity because it shows you have talent and attention to detail, which makes for great photos! Think about how you can show off your style in different ways; whether it’s through photo editing or by taking pictures from different angles at different times of day or night, find ways that work best for YOU instead of just doing things because someone else does them too well already (and remember: brands aren’t looking for carbon copies).

Take your time with your images.

When you post an image to your account, it’s like sending a message in a bottle. You want it to stand out from the others and get noticed. So take your time with your images.

Make sure the image is perfect: The lighting is right, the composition is great, there are no blemishes on your face and so on… this can take some time but if you really want to attract attention then make sure that every detail of the photo looks flawless!

Make sure the image is relevant: Posts related to campaigns or sponsored content will be more likely seen than posts without any relevance whatsoever (unless they’re funny/sexy/etc…). Just make sure they’re appropriate – if there’s no connection at all between what’s happening in an ad campaign and what kind of audience would see it (or vice versa), chances are people won’t understand why they’re seeing these ads at all!

Get out and about so you can take photos of different things.

The best way to get noticed is by taking great photos of different things. If you have a camera, use it! If you don’t, use your phone (we all have at least one lying around). The more photos you take and the more places you visit, the better chance of getting discovered on Instagram.

Have a good selection of photos in your feed.

Your Instagram feed is an important part of your brand. It’s where potential clients and customers can get a feel for what it’s like to work with you, and where they can get a sense of the quality of your work. This is why it’s important to have a good selection of photos in your feed.

When people visit accounts, they’re looking to see if they’d want to hire the person behind them. The first thing they do is look at their profile pic (the one that shows up when someone searches for “your name”). If that picture doesn’t scream “reliable” or “trustworthy,” chances are high that the potential client will move on without considering hiring you.

For this reason, I recommend having 2-5 photos in addition to your profile pic: 1) One photo showing off who you are as an individual; 2) One photo showing off what kind of professional expertise you have; 3) One photo showing off how creative/artistic side projects can be applied outside academia; 4) One photo showcasing some aspect(s) related directly back towards academia.*

Don’t delete old posts but keep them consistent with what you post now.

Don’t delete old posts, but keep them consistent with what you post now.

Your Instagram feed is a timeline of your life and your personal brand. If you’ve posted photos that don’t reflect the type of content you’re posting now, it’s okay to leave them up—just make sure they’re not too outdated or irrelevant.

If there are any photos on your account that are embarrassing or outdated, consider making an album called “Oops!” and move those photos into it. Then untag yourself in those pictures so others can’t see them when someone tags a specific photo.

Be aware of trends and become an expert on those trends.

You can use this trend-spotting to your advantage—you’ll know what people are interested in, and you can use that information to your benefit. For example, if you run a dog-walking service, then you might want to know what breeds of dogs are popular at the moment. Or maybe you want to know which cities have more dog walkers than others based on population size.

You could also get creative and research other aspects of the world around you: What are people talking about? What are they buying? Or perhaps even look at historical trends from years past: What were fashion trends like ten years ago?

If there’s something that’s popular or relevant in your niche right now, then chances are good that many brands will be interested in advertising next year too!

Use hashtags and use the right amount of hashtags, but don’t overuse them.

The most important thing to remember when it comes to hashtags is that they help other people find your photos. They also allow you to connect with others who have similar interests. Using hashtags correctly will help you grow your following and find new brands on Instagram that might want to work with you in the future!

When using hashtags, keep these tips in mind:

  • Don’t overuse them– only use 5-10 relevant and curated ones per post (many users will use up to 20-30)
  • Make sure they’re related or related-ish– if it’s a beach photo, don’t tag #motivationmonday (it doesn’t fit)
  • Use a variety of different types of hashtags– using different kinds of popular tags can give your post more exposure because it’ll be found under different categories than just one type

Be active on your account and engage with other accounts in the niche you’re interested in.

The first thing you need to do is be active on your account. That means engaging with other accounts, replying to comments, and posting regular content. You can’t just post once and then forget about it; you have to keep people coming back for more by engaging with them through your posts and comments.

If you’re interested in a particular niche (like fashion or food), then go ahead and engage with all the accounts related to that niche. Don’t just follow them all—talk with them! Make friends! Be helpful! Help each other out! It’s not just about getting noticed by brands—it’s also about creating a community within a niche.”

Don’t only post about one thing, for instance don’t only post fashion photos unless you’re trying to build a career as a fashion blogger.

Don’t only post about one thing, for instance don’t only post fashion photos unless you’re trying to build a career as a fashion blogger.

Don’t only post about your brand/product. This is not the time to promote and sell your products, rather it’s an opportunity to showcase what you have and what others can do with it!

Brands want to work with social media influencers who have a niche and who are consistent in their photography and content creation.

Brands want to work with social media influencers who have a niche and who are consistent in their photography and content creation. They also want to work with influencers that are active on social media.

Conclusion

There are many ways to get noticed by brands on Instagram, but the two main ones are being consistent with your feed and engaging with other accounts. These two things will help grow your following and help you develop a brand that’s unique from others in the same industry or niche. You can also use hashtags and be active on social media sites like Twitter or Facebook where you can find potential clients, such as those who work with brands looking for influencers.

Cam’s mission is to empower and allow people to perform better at everything they do while developing the confidence and mindset to become their best selves. Leading by example in every way, Cam shows us that nothing can stand in your way when you prioritize.

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Tesla’s Stock Tumbles After Q4 Earnings Miss and Production Growth Warning

Ryan Lenett

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Tesla, led by CEO Elon Musk, revealed its fourth-quarter earnings, which fell below the predictions of analysts. Consequently, Tesla’s shares dropped in value. In Q4, Tesla reported revenues of $25.17 billion, missing the anticipated $25.87 billion and marking merely a 3% increase from the prior year. Their adjusted earnings per share (EPS) came in at $0.71, shy of the expected $0.73, and their adjusted net income of $2.486 billion was under the projected $2.61 billion.

Downward Pressure on Profit Margins

The company’s drop in profits can in part be traced back to lower margins due to price cuts that started in late 2022. Q4’s gross margin was 17.6%, which is down from last year and slightly less than the 17.9% seen.

Lowered Production Growth Expectations

Tesla also hinted that its vehicle growth rate in 2024 might be “noticeably lower” than this year’s rate. It suggests that hitting analyst’s predictions of 2.19 million vehicles for 2024, up 21% from 2023, might not happen. The slower growth rate is partly because they’re starting a next-gen vehicle at their Texas Gigafactory.

Next-Generation Vehicle Launch

  • Anticipated Release: Elon Musk confirmed that Tesla’s next-gen vehicle is expected to enter production in the second half of 2025.
  • Innovative Manufacturing: Tesla aims to revolutionize vehicle manufacturing with its new platform, focusing on efficient production at Gigafactory Texas.

Challenges and Opportunities Ahead

Looking ahead, Tesla faces hurdles like slower growth and more competition; however, it’s also seeing new possibilities. They’re launching the Cybertruck and working on an Optimus humanoid robot, showing Tesla’s eagerness to mix up its offerings and break into fresh market areas.

Elon Musk’s Ambitions and Leadership

As for Elon Musk, he stays firm at Tesla’s helm, ready to push the company even further. Even though some are questioning his intention to own a quarter of Tesla, Musk is all in to steer the brand towards bright prospects in AI and robotics. His plan covers more than just making electric cars – he’s looking at reshaping Tesla into an AI and robotics powerhouse.

Conclusion: Navigating a Transition Phase

Wrapping things up, Tesla’s newest financial results, followed by a dip in their stock price, show a biz that’s changing pace. Even though Tesla’s always moving forward and coming up with fresh ideas, it’s starting to deal with a market that’s not so new anymore. Plus, they’ve got to figure out how to make more of their latest goods without messing up. The next twelve months are super important for Tesla. They’ve got to get through these tough spots but still stay at the top of the game when it comes to electric cars.

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Amazon Prime Video to Incorporate Ads Starting January 29th

Cam Speck

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Beginning on January 29th, folks with Amazon Prime Video will see a big switch: TV shows and movies will start to include ads. Amazon is shaking things up by rolling out these ads across big markets such as the U.S., U.K., Germany, and Canada to start with. Later down the road, places like France, Italy, Spain, Mexico, and Australia will have them too.

Subscription Changes and Costs

To avoid ads, users have the option to pay an additional $2.99 per month. This means the current $14.99 per month Prime subscription would increase to $17.98 per month, and the standalone Prime Video subscription would jump from $8.99 to $11.98 per month. Amazon has assured that their ad-supported tier will have “meaningfully fewer ads than linear TV and other streaming TV providers.”

Financial Implications and Market Analysis

  • Revenue Projections: Morgan Stanley predicts that Prime Video ads might rake in an impressive $3.3 billion in 2024 and could climb to $7.1 billion by 2026. Moffett Nathanson, a different analyst group, gives a lower forecast yet expects big gains too.
  • Market Impact: Analysts from MoffettNathanson predict Amazon’s move will disrupt the market, potentially stealing share from cable networks and ad-supported VOD players. They expect this change to be a “disruptive force” in the advertising and streaming landscape.
  • Prime Video’s Viewer Reach: Alexys Coronel, head of U.S. entertainment and telecommunications for Amazon Ads, highlighted Prime Video’s potential to reach 115 million unique viewers in the U.S. alone.
  • Amazon’s Expanding Digital Ad Market: Amazon reported an ad revenue of $12.06 billion in the third quarter of 2023, a 26% increase year-over-year, underlining its growing dominance in the digital advertising space.

User Response and Projections

Despite the introduction of ads, most Prime Video users are expected to continue with the ad-supported version. MoffettNathanson’s projections assume about 15% of Prime Video users will opt for the ad-free subscription. The firm’s models also predict an incremental revenue of $500 million per year from Prime members who choose to avoid ads.

Comparison with Competitors and Future Trends

Amazon is not alone in this shift toward ad-supported streaming. Competitors like Netflix, Disney Plus, Max, Paramount Plus, Hulu, and Peacock have already implemented similar strategies. However, Amazon’s move into advertising is significant due to its massive market share and extensive viewer reach. By 2025, the U.S. connected TV and ad-supported VOD market is estimated to be around $16 billion, with Amazon and Disney expected to lead the segment.

Amazon’s Long-term Content Investment Strategy

Amazon points out that it needs to keep pouring money into great shows and movies and plans to do so for a long time. This is part of a bigger trend in the streaming world, where services are leaning on ad money to grow their list of offerings. 

Implications for Amazon Prime Members

Choice for Consumers

Amazon’s new ad strategy gives Prime members a choice: stick with the version that has ads and not pay more or cough up extra cash to watch without any interruptions. Consumers will have to decide if they’re okay with ads or if they’d rather spend more each month. 

Impact on Viewing Habits

Putting ads into the mix might change how some Prime members watch stuff. Amazon plans to have shorter ads than you’d find on regular TV to make things less annoying. But whether this will keep viewers happy and engaged is still up in the air.

Conclusion

Ads are now on Amazon Prime Video, and it’s a big deal. It’s going to change the way we watch stuff and how businesses make money from their services. Amazon has tons of users and a lot of money, so they’re likely to become a really important part of the world where streaming services are free but show ads. This is a fresh start for Prime Video. They’re trying to make sure viewers still have a good time while they also make more cash in this fast-changing area of digital fun. For the nitty-gritty on Amazon Prime Video’s shiny new way that includes ads, click here.

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The Impact of the Blocked JetBlue-Spirit Merger on the Airline Industry and Communities

Cam Speck

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This week marked a significant turning point in the U.S. airline industry as a federal judge blocked the $3.8 billion deal between the sixth-largest and seventh-largest U.S. airlines, JetBlue and Spirit. This decision by Judge William Young not only impacts these two airlines but also signals an end to four decades of consistent airline consolidation that has affected passengers, workers, smaller communities, and commerce. The ruling is seen as a triumph for the Biden Justice Department’s aggressive antitrust enforcement and sets a new precedent in the regulation of airline mergers.

The Local Impact: Arnold Palmer Regional Airport

The ruling leaves Spirit Airlines with an uncertain future, a situation that could profoundly impact the Arnold Palmer Regional Airport (LBE) in Latrobe, Pennsylvania. The airport, serving areas east of Pittsburgh, is heavily reliant on Spirit Airlines, which is its only commercial carrier. This dependency highlights the broader implications of the merger’s failure on smaller communities and regional economies.

  • Economic Contribution: A 2022 study by the Pennsylvania Department of Transportation estimated the economic impact of arriving and departing passengers from LBE at $213.9 million, with $100 million attributed to Spirit Airlines travelers.
  • Reduced Service: Currently, Spirit has scaled down its services at LBE to a single direct flight to Orlando, though hopes remain for the resumption of service to Myrtle Beach in the spring.

The Unique Role of Spirit Airlines

Spirit Airlines has made a name for itself by focusing on vacation-goers, university students, missionaries, and anyone else on the lookout for cheap flights without fancy extras. This approach turned the airline into a key lifeline, especially in places like South Florida. Here, it battles competitors with low prices, providing budget-friendly holiday choices and playing a significant role in the tourism industry.

  • Impact on Consumers: The absence of Spirit from the market could lead to increased prices for tourists and limit vacation options for families in South Florida.
  • Service to Offbeat Destinations: Spirit’s focus on destinations like Port-au-Prince during times of unrest has been invaluable for certain communities. However, its approach to baggage and low-cost tickets has drawn mixed reactions from consumers in these regions.

JetBlue and Spirit’s Struggle in a Constrained Industry

The halted merger highlights bigger problems in the airline business. This industry is an oligopoly with just a handful of big companies in charge, which makes it tough for smaller ones, such as JetBlue and Spirit, to expand on their own. Also, there are issues with making enough planes: Airlines can’t get new planes as fast as they’d like. Supply chain troubles play a role here, and so does Airbus’s stronghold on plane making, which limits its growth. Boeing’s recent quality control challenges further exacerbate this problem.

  • Engine Issues and Airline Growth Constraints: Spirit’s exclusive use of Pratt & Whitney engines, which have had reliability issues, highlights the technical and operational hurdles facing airlines.

Implications of the Ruling

The ruling against the merger is seen as a necessary step to prevent further consolidation and maintain competition in the airline industry. However, it also emphasizes the need to address the larger issues of oligopolistic control and manufacturing constraints.

  • Future of Air Travel: The blockage of the merger could prompt a reevaluation of strategies within the industry, focusing on fair pricing and expanding manufacturing capacities.
  • Potential Appeal and Industry Response: The airlines have formally appealed the decision, citing the potential benefits of a larger JetBlue in fostering competitive pricing and service innovation.

Conclusion

The outcome of the JetBlue-Spirit merger blockage extends beyond the airlines themselves, affecting regional economies, consumer choices, and the broader airline industry. While the decision has been hailed for preventing further consolidation, it also highlights critical challenges that the industry must address to ensure sustainable growth and competition. The situation underscores the delicate balance between maintaining competitive markets and supporting the growth and development of the airline sector. For more in-depth analysis, you can read a related article here.

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