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How to get noticed by brands on instagram

Cam Speck



Brands are looking for social media influencers on Instagram who have a niche and who are consistent in their photography and content creation. Having an Instagram account that’s full of photos from different brands will help you build credibility with potential partners and make them want to work with you. But how do you get noticed by brands? Here are eight ways:

Create a professional account.

If you are going to build a brand, it’s important that your Instagram account is professional from the start. A common mistake (or even some intentional mistakes) that people make is using personal photos or photos of friends. This can be confusing for brands and influencers and lead them to believe that your account isn’t legitimate.

To ensure that you have the best chance of getting noticed by brands on Instagram, create an account with a consistent theme, avoid using personal images as much as possible and make sure all necessary information is included in your profile:

  • Profile photo should be professional looking with good lighting and no filters
  • Cover photo should be high quality and focus on one thing or theme – don’t use multiple images or collages
  • Username should also be professional sounding

Create a personal brand that’s different from others.

  • Be yourself

This is the first and most important step to creating a unique personal brand on Instagram. You can’t be someone else, so don’t try. While there are many fashion influencers who have made careers out of being their own person and sticking with it, there will always be some people who think they’re cool because they look like other people. Don’t let them get you down – what matters is that YOU are happy with your content!

  • Be creative

Brands like creativity because it shows you have talent and attention to detail, which makes for great photos! Think about how you can show off your style in different ways; whether it’s through photo editing or by taking pictures from different angles at different times of day or night, find ways that work best for YOU instead of just doing things because someone else does them too well already (and remember: brands aren’t looking for carbon copies).

Take your time with your images.

When you post an image to your account, it’s like sending a message in a bottle. You want it to stand out from the others and get noticed. So take your time with your images.

Make sure the image is perfect: The lighting is right, the composition is great, there are no blemishes on your face and so on… this can take some time but if you really want to attract attention then make sure that every detail of the photo looks flawless!

Make sure the image is relevant: Posts related to campaigns or sponsored content will be more likely seen than posts without any relevance whatsoever (unless they’re funny/sexy/etc…). Just make sure they’re appropriate – if there’s no connection at all between what’s happening in an ad campaign and what kind of audience would see it (or vice versa), chances are people won’t understand why they’re seeing these ads at all!

Get out and about so you can take photos of different things.

The best way to get noticed is by taking great photos of different things. If you have a camera, use it! If you don’t, use your phone (we all have at least one lying around). The more photos you take and the more places you visit, the better chance of getting discovered on Instagram.

Have a good selection of photos in your feed.

Your Instagram feed is an important part of your brand. It’s where potential clients and customers can get a feel for what it’s like to work with you, and where they can get a sense of the quality of your work. This is why it’s important to have a good selection of photos in your feed.

When people visit accounts, they’re looking to see if they’d want to hire the person behind them. The first thing they do is look at their profile pic (the one that shows up when someone searches for “your name”). If that picture doesn’t scream “reliable” or “trustworthy,” chances are high that the potential client will move on without considering hiring you.

For this reason, I recommend having 2-5 photos in addition to your profile pic: 1) One photo showing off who you are as an individual; 2) One photo showing off what kind of professional expertise you have; 3) One photo showing off how creative/artistic side projects can be applied outside academia; 4) One photo showcasing some aspect(s) related directly back towards academia.*

Don’t delete old posts but keep them consistent with what you post now.

Don’t delete old posts, but keep them consistent with what you post now.

Your Instagram feed is a timeline of your life and your personal brand. If you’ve posted photos that don’t reflect the type of content you’re posting now, it’s okay to leave them up—just make sure they’re not too outdated or irrelevant.

If there are any photos on your account that are embarrassing or outdated, consider making an album called “Oops!” and move those photos into it. Then untag yourself in those pictures so others can’t see them when someone tags a specific photo.

Be aware of trends and become an expert on those trends.

You can use this trend-spotting to your advantage—you’ll know what people are interested in, and you can use that information to your benefit. For example, if you run a dog-walking service, then you might want to know what breeds of dogs are popular at the moment. Or maybe you want to know which cities have more dog walkers than others based on population size.

You could also get creative and research other aspects of the world around you: What are people talking about? What are they buying? Or perhaps even look at historical trends from years past: What were fashion trends like ten years ago?

If there’s something that’s popular or relevant in your niche right now, then chances are good that many brands will be interested in advertising next year too!

Use hashtags and use the right amount of hashtags, but don’t overuse them.

The most important thing to remember when it comes to hashtags is that they help other people find your photos. They also allow you to connect with others who have similar interests. Using hashtags correctly will help you grow your following and find new brands on Instagram that might want to work with you in the future!

When using hashtags, keep these tips in mind:

  • Don’t overuse them– only use 5-10 relevant and curated ones per post (many users will use up to 20-30)
  • Make sure they’re related or related-ish– if it’s a beach photo, don’t tag #motivationmonday (it doesn’t fit)
  • Use a variety of different types of hashtags– using different kinds of popular tags can give your post more exposure because it’ll be found under different categories than just one type

Be active on your account and engage with other accounts in the niche you’re interested in.

The first thing you need to do is be active on your account. That means engaging with other accounts, replying to comments, and posting regular content. You can’t just post once and then forget about it; you have to keep people coming back for more by engaging with them through your posts and comments.

If you’re interested in a particular niche (like fashion or food), then go ahead and engage with all the accounts related to that niche. Don’t just follow them all—talk with them! Make friends! Be helpful! Help each other out! It’s not just about getting noticed by brands—it’s also about creating a community within a niche.”

Don’t only post about one thing, for instance don’t only post fashion photos unless you’re trying to build a career as a fashion blogger.

Don’t only post about one thing, for instance don’t only post fashion photos unless you’re trying to build a career as a fashion blogger.

Don’t only post about your brand/product. This is not the time to promote and sell your products, rather it’s an opportunity to showcase what you have and what others can do with it!

Brands want to work with social media influencers who have a niche and who are consistent in their photography and content creation.

Brands want to work with social media influencers who have a niche and who are consistent in their photography and content creation. They also want to work with influencers that are active on social media.


There are many ways to get noticed by brands on Instagram, but the two main ones are being consistent with your feed and engaging with other accounts. These two things will help grow your following and help you develop a brand that’s unique from others in the same industry or niche. You can also use hashtags and be active on social media sites like Twitter or Facebook where you can find potential clients, such as those who work with brands looking for influencers.

Cam’s mission is to empower and allow people to perform better at everything they do while developing the confidence and mindset to become their best selves. Leading by example in every way, Cam shows us that nothing can stand in your way when you prioritize.

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NYC Delivery Workers Secure Pay Rise: Companies Mandated to Pay Minimum Wage

Ryan Lenett



In a significant decision, New York City’s delivery workers, which include giants like Uber, DoorDash, and Grubhub, have received a major boost in their wages. This comes after a judge disallowed these companies from blocking the city’s new minimum wage rules from taking effect.

Details of the Ruling

Acting Supreme Court Justice Nicholas Moyne ruled in favor of the law that will soon require these companies to pay their delivery workers a minimum wage of $17.96 per hour. This minimum wage is set to rise to $20 an hour by 2025.

  • Law Implementation: The law was originally intended to be enforced from July 12 but faced setbacks when delivery giants came together to challenge its application. Despite the judge’s ruling, the law’s final implementation will still need to clear legal hurdles as the companies’ lawsuit continues its course.
  • Application of the Law: Companies now have options on how they wish to compensate their workers. They can choose to pay per trip, by the hour, or devise their own formula. However, the result should ensure a minimum pay of $17.96 per hour on average by 2023. This translates to approximately 30 cents per minute for hourly workers before tips or, if payment is solely based on trip minutes, roughly 50 cents per minute.

Reactions and Implications

New York City houses the nation’s largest delivery workforce, with an estimated 65,000 workers, a majority of whom are undocumented immigrants. Previously, these workers earned a meager sum of less than $8 an hour after deducting expenses.

  • Response from Worker Advocates: The Worker’s Justice Project and Los Deliveristas Unidos have hailed the decision as a significant step towards ensuring a fair living wage. They emphasized the sentiment with the statement: “Multi-billion dollar companies will not profit off the backs of immigrant workers and get away with it.”
  • Companies’ Stance: The impacted companies have not taken the decision lightly. Concerns revolve around increased labor costs forcing them to reduce their service areas, thereby making their delivery service less reliable. Public statements from the companies showcase their disappointment and potential plans for further legal action. For instance, Grubhub spokesperson Patrick Burke mentioned, “[We are] evaluating our next legal steps.” Similarly, DoorDash’s Javier Lacayo stated that the company would “continue evaluating our legal options moving forward.”

New York Leading the Way

New York City is pioneering the movement to guarantee a minimum wage for app-based deliveries, and it’s expected that other cities may follow suit. As these apps continue to gain popularity, New York has consistently initiated regulatory measures addressing rideshares, food deliveries, and short-term rentals.

  • Past Efforts: Previously, NYC mandated ride-hailing apps like Uber and Lyft to raise their minimum rates for drivers, resulting in a 5 percent increase in their per-mile rates in 2022.
  • Current State: As of now, the city’s standard minimum wage stands at $15, but with the additional expenses gig workers face, the new mandate ensures they receive a slightly higher amount.

The Broader Landscape of the Gig Economy

In the rapidly evolving world of the gig economy, the battle between individual rights and corporate interests continues to intensify. New York City’s recent legislation reflects a growing awareness of the need for stronger protections for gig workers, but it is just one piece of a larger puzzle.

Challenges Faced by Gig Workers

Delivery workers, in particular, have faced numerous challenges:

  • Inconsistent Earnings: Even though some days might bring in good earnings, there are days when workers barely meet their daily financial needs, making their income unstable.
  • Lack of Benefits: Unlike traditional employees, gig workers often do not have access to benefits like health insurance, paid leave, or retirement plans.
  • Job Security Concerns: With no contracts, workers can be removed from platforms without any notice or concrete reasoning.

What’s Next?

The fight between the gig economy and regulatory bodies isn’t over. The delivery giants’ challenge to the cap on commissions they can collect from restaurants and their attempt to nullify a requirement to share customer data exemplifies the tussle. However, as the situation evolves, one thing remains evident – the determination of workers and advocates to secure a just wage in the face of large corporations.

For more information on the evolving dynamics of the gig economy and labor laws, visit Reuters.

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Walmart Ventures into Pet Services: A One-Stop Shop for Pets and Owners

Ryan Lenett



As the American pet industry booms, retail giants are keen on tapping into the lucrative sector. Walmart is making a strategic move by unveiling its pet services center, hoping to offer a comprehensive range of services, from veterinary care to grooming. This marks an effort to bolster its traditional pet business and position itself as a preferred destination for pet owners.

Walmart’s Foray into Pet Services

Walmart, the nation’s leading grocer, is no stranger to the pet business. Having sold pet-related items for several decades, including its private-label dog food, Ol’ Roy, the company has always maintained a touchpoint with pet owners. This connection is set to be fortified with the recent opening of its dedicated pet services center in Dallas, Georgia, approximately 30 miles northwest of Atlanta.

Features and Offerings

  • Dedicated Space: The pet services center has a distinct entrance adjacent to a Walmart store, ensuring ease of access for pet owners.
  • Range of Services: Walmart’s center will offer extensive vet and grooming services. These range from wellness exams, nail trims, and teeth cleaning to haircuts. The prices vary, starting from $15 for nail trims to $97 for an all-inclusive package that comprises a physical exam, multiple vaccines, and a parasite check.
  • Eligible Pets: Presently, the center provides vet services exclusively for dogs and cats. Only dogs can avail of grooming services, with no immediate plans to expand to other animals.

Key Collaborations

The center will prominently bear Walmart’s brand, but it will be staffed by employees of the vet care and pet product company, PetIQ. This isn’t the first partnership between the two, as PetIQ has already leased space for vet clinics in over 65 Walmart stores since 2016.

Future Expansion Plans

The Dallas, Georgia location is just the beginning. Kaitlyn Shadiow, the Vice President of Merchandising for Pets at Walmart U.S., hinted at further expansion, possibly even within the next year. The exact number of such centers remains undisclosed.

Rationale Behind the Move

With approximately 40% of the pet industry’s revenue being generated from services, according to a study by Morgan Stanley, the potential is enormous. Especially given that U.S. consumers shelled out a staggering $136.8 billion on their pets in the past year, as reported by the American Pet Products Association (APPA). Vet care and related products alone contributed to a whopping $35.9 billion.

Several retailers have been eager to capitalize on this trend. Kohl’s has begun incorporating pet items in select stores, while Lowe’s has expressed intentions of broadening its mini Petco Health and Wellness shops. Walmart’s initiative seems to align with this prevailing trend and possibly offer something extra, especially in terms of cost efficiency. Their low-price reputation could serve them well, especially if pet owners become more price-sensitive due to economic factors such as inflation.

Digital Integration and Membership Perks

Apart from the physical services, Walmart is also refining its digital offerings. It has started rolling out a new system this week that will automate frequent orders like pet food and supplies. Drawing inspiration from Chewy’s Autoship feature, Walmart’s subscription-based service will provide discounts to customers who set up repeated deliveries of products. Moreover, Walmart+ members can expect added pet-related advantages, like a complimentary one-year membership to the pet telehealth service, Pawp.

Challenges and Conclusion

Though optimistic, venturing into a new sector doesn’t come without its challenges. Walmart’s previous endeavors, like offering economical health services to humans, faced hurdles, mainly stemming from frequent leadership changes. The progression has been gradual, with only 1% of its U.S. stores housing health centers by the end of 2023.

However, Walmart’s holistic approach of integrating shopping for groceries, vet services, and pet grooming under one roof might give them the edge they’re looking for. With the proximity of the pet service center to its main store, there’s an underlying strategy to prompt customers into making additional purchases. For now, the retail world watches closely as Walmart embarks on this ambitious journey.

The pet center’s layout also includes a limited retail space. Initially, Walmart aims to showcase its private-label pet brands here. This strategic move provides customers with immediate access to trusted products, while also highlighting Walmart’s commitment to providing quality pet care items alongside its services.

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California Takes on Oil Giants in Pivotal Climate Lawsuit

Ryan Lenett



California has really stepped up to the plate, boldly daring to take on some of the heavy hitters in the global oil industry. The allegation? They’ve been accused of pulling the wool over people’s eyes about the dangers linked to fossil fuels. Apparently, they kept mum on what they knew about how their products could be messing with our climate. Now, if these charges hold water, then we’re talking about massive financial and ecological damages that have been dumped on us thanks to this alleged cover-up.

The Accused

The five oil behemoths implicated in this lawsuit include:

  • Exxon Mobil
  • Shell
  • BP
  • ConocoPhillips
  • Chevron

The American Petroleum Institute, an influential industry trade group, has also been named as a defendant.

History of Deception

State Attorney General Rob Bonta, who heads the legal challenge, asserts that these corporations have been aware of the detrimental consequences of fossil fuels since the 1950s. However, instead of conveying the potential dangers to the general public, they chose to either negate or downplay the consequences. Evidence cited in the lawsuit includes:

  • A 1968 report from the Stanford Research Institute warned of “significant temperature changes” due to carbon dioxide emissions.
  • An internal Exxon memo from 1978 indicated that decisive actions on energy strategies would soon be critical.

The New York Times has highlighted a 135-page complaint that describes the oil companies’ intentional withholding of information as a factor that stunted societal response to global warming.

Repercussions of Inaction

California’s multifaceted terrain, ranging from vast forests to sprawling coastlines, has been subjected to a spate of climate-induced catastrophes. The state has experienced:

  • Unprecedented heatwaves
  • Debilitating droughts
  • Rampant wildfires

Governor Gavin Newsom expresses deep discontent over this situation, commenting on the tragic repercussions that could potentially have been mitigated had there been a timely dissemination of information by the oil corporations. He points to the considerable expenses the state has had to shoulder due to climate-related damages.

The objective of the Lawsuit

Bonta’s primary aim is not to seek reparation for a specific incident but to establish a fund. This reserve would be instrumental in:

  • Recovery efforts post-extreme weather incidents
  • Statewide climate adaptation and mitigation initiatives
  • Protection of California’s rich natural resources from environmental degradation

Additionally, it seeks to prevent the accused companies from disseminating any more misleading statements about fossil fuel’s impact on climate change.

Industry’s Reaction

Although these allegations are serious, the oil companies under fire have stayed notably quiet. The American Petroleum Institute, on the other hand, hasn’t held back its opinion on the matter. Just like they’ve done before in response to comparable lawsuits, they argue that climate policy should be a matter left to the Big Guns – the President and Congress. In their view, piecemeal court rulings simply shouldn’t be calling the shots.

Context and Broader Implications

California’s legal action follows a trend of similar suits by other US cities, states, and counties, aiming to hold the fossil fuel sector accountable for its purported role in climate change and its catastrophic ramifications. This suit is especially momentous due to California’s significance both as an influential state and as a substantial oil and gas producer.

Comparisons to Historical Litigations

The parallels drawn between this lawsuit and the groundbreaking cases against Big Tobacco and pharmaceutical giants emphasize the potential turning point we may be witnessing. Just as the former set precedents for holding corporations responsible for public health crises, California’s suit against oil majors might blaze a trail for future environmental litigations. For decades, the tobacco industry faced accusations of downplaying the health risks associated with smoking. Similarly, pharmaceutical companies have been held responsible for their role in the opioid epidemic. These litigations not only resulted in substantial financial settlements but also led to increased regulations, more stringent product labeling, and heightened public awareness. The hope is that the current lawsuit will lead to similar transformative changes in the fossil fuel industry.


As climate crises escalate globally, this lawsuit could set a transformative precedent for holding major corporations accountable. With echoes of past litigations against Big Tobacco and the pharmaceutical industry, the outcome of this case might have far-reaching consequences for climate change discourse and corporate responsibility, paving the way for a more transparent and accountable future.

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