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Getting To Know People At The Heart Level Stands At The Core Of Employee Relations, Says Jason Greer

Cam Speck



One of the most challenging things when managing any business is establishing a solid relationship with the employees that power the processes within the establishment.

People will rarely open up completely, especially to people higher up the corporate ladder from them, and it is essential to truly get to know each employee and person individually as much as possible, at the heart level, to gain a higher level of respect and appreciation from them.

“My talent and passion was always in the conversation, getting to know people at a heart level but I had no idea how to take what I enjoyed and actually make money doing it. I was lucky enough to be introduced to the world of employee/labor relations consulting and the rest is history. ” claims Jason Greer, the Founder as well as the current President of Greer Consulting, Inc. (GCI), which is essentially a  labor management and employee relations consulting firm located in St Louis, the major city in Missouri along the Mississippi River.

Greer has been recognized for his work in the area of labor management as well as employee relations. The company he manages, GCI, is in the top 5% of all employee and labor relation businesses within the United States, ultimately saving clients millions by aiding them in connecting with employees on a deeper level and establishing a higher level of productivity, employee retention, and increasing the level of leadership within a specific ladder.

Understanding people at the heart level plays a major role in establishing a level of mutual respect and a solid relationship with each employee and can aid when it comes to retaining talent, even when things get rough. Employees who feel welcome, understood, and satisfied with their overall surroundings are more likely to remain positive and productive and remain within the company for decades. 

Jason argues that his history and overall experience in life gave him insight into how people actually feel, allowing him to connect with them on a far higher level.

How To Understand People At The Heart Level

Jason is widely known due to his experience in racial reconciliation, based upon his experience as a victim of racial harassment. While his experience was unfortunate, it did change everything for him, as it gave Jason an in-depth look at what it was like for someone to not understand him at a heart level. 

  1. Understanding People’s Feelings As A Fundamental Start

The history as mentioned earlier and the overall life experience of Jason changed everything for him and gave him a much higher level of understanding of people, as well as how important it is to understand and represent the voices of each person. Nobody wants to be left feeling invisible or treated like they do not matter or that their dream and role at the company are undervalued. Nobody wants to feel like just a basic person there that can be replaced. 

Suppose you do not take the time to discuss the primary objectives of the job position and overall salary for the employees. In that case, they will not feel appreciated and not feel as if they are on a similar level. 

They will see the work position as soulless in a way, as they are left on their own to fantasize about their future instead of having someone there to tell them that they can make it, that they can push through, and that by being in the company, they are essentially making their steps towards what their heart desires. 

  1. Analyzing The Emotional State and Needs of Each Employee

A key issue that most managers and business owners make is not analyzing or seeing what employees actually expect from the company. Respect and commitment are a two-way stream. Not everyone can fit into the 8 a.m. to 5 p.m. regime, for example, and talent or passion is not always the primary conversation when new employees are being picked or discussed.

The main goal that each company needs to make is to understand people at a heart level but also know what they enjoy and can actually do long-term. 

Jason lives by the motto, “People will work for money, but they will die for respect and recognition.” and “I’m coming for everything they said I couldn’t have.” 

By understanding the philosophy behind these two quotes, employers can understand how to dive deeper into the goals and dreams of each individual worker. 

If employers neglect the feelings and mental state of their employees, they will essentially never go the extra mile for the company. People want and need to know that they are recognized, that their feelings, emotions, and dreams are recognized, and that the talent they showcase is actually seen and valued. 

To do this efficiently, companies can:

  • Hold Lessons to Improve Their Talents Further.
  • Empower Open Communication.
  • Establish a Positive Work Environment That Can Support the Growth and Development of Employees.
  1. Knowing Their Passion and What Their Heart Expects

Success is about making a difference, said Jason. In other words, not everyone is working for a salary, and not everyone begins a specific job position with the main goal of staying there for decades. 

Everyone loves to make money, but there will come a point in time when they realize that their work can influence lives in a more significant way than just doing one specific role throughout their entire career. By better understanding the needs of the employees in a way that brings people back together, leaders can be a lot more efficient and establish better relationships.

Understanding and appreciating what the heart of each laborer wants is essential to driving their productivity forward.

Suppose an employee sees that their management values their skills, talent, and time, believes in their overall end goal, and will support their specific endeavors. In that case, they are far more likely to contribute a lot more time and attention to anything given to them.

The main methods through which this can be analyzed include: 

  • Significantly Enhance The Level of Communication With Each Employee.
  • Establish A Higher Level of Trust To Drive Commitment.
  • Promote Creativity and Innovation Rather Than Repetition.

Cam’s mission is to empower and allow people to perform better at everything they do while developing the confidence and mindset to become their best selves. Leading by example in every way, Cam shows us that nothing can stand in your way when you prioritize.


Tesla’s Stock Tumbles After Q4 Earnings Miss and Production Growth Warning

Ryan Lenett



Tesla, led by CEO Elon Musk, revealed its fourth-quarter earnings, which fell below the predictions of analysts. Consequently, Tesla’s shares dropped in value. In Q4, Tesla reported revenues of $25.17 billion, missing the anticipated $25.87 billion and marking merely a 3% increase from the prior year. Their adjusted earnings per share (EPS) came in at $0.71, shy of the expected $0.73, and their adjusted net income of $2.486 billion was under the projected $2.61 billion.

Downward Pressure on Profit Margins

The company’s drop in profits can in part be traced back to lower margins due to price cuts that started in late 2022. Q4’s gross margin was 17.6%, which is down from last year and slightly less than the 17.9% seen.

Lowered Production Growth Expectations

Tesla also hinted that its vehicle growth rate in 2024 might be “noticeably lower” than this year’s rate. It suggests that hitting analyst’s predictions of 2.19 million vehicles for 2024, up 21% from 2023, might not happen. The slower growth rate is partly because they’re starting a next-gen vehicle at their Texas Gigafactory.

Next-Generation Vehicle Launch

  • Anticipated Release: Elon Musk confirmed that Tesla’s next-gen vehicle is expected to enter production in the second half of 2025.
  • Innovative Manufacturing: Tesla aims to revolutionize vehicle manufacturing with its new platform, focusing on efficient production at Gigafactory Texas.

Challenges and Opportunities Ahead

Looking ahead, Tesla faces hurdles like slower growth and more competition; however, it’s also seeing new possibilities. They’re launching the Cybertruck and working on an Optimus humanoid robot, showing Tesla’s eagerness to mix up its offerings and break into fresh market areas.

Elon Musk’s Ambitions and Leadership

As for Elon Musk, he stays firm at Tesla’s helm, ready to push the company even further. Even though some are questioning his intention to own a quarter of Tesla, Musk is all in to steer the brand towards bright prospects in AI and robotics. His plan covers more than just making electric cars – he’s looking at reshaping Tesla into an AI and robotics powerhouse.

Conclusion: Navigating a Transition Phase

Wrapping things up, Tesla’s newest financial results, followed by a dip in their stock price, show a biz that’s changing pace. Even though Tesla’s always moving forward and coming up with fresh ideas, it’s starting to deal with a market that’s not so new anymore. Plus, they’ve got to figure out how to make more of their latest goods without messing up. The next twelve months are super important for Tesla. They’ve got to get through these tough spots but still stay at the top of the game when it comes to electric cars.

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Amazon Prime Video to Incorporate Ads Starting January 29th

Cam Speck



Beginning on January 29th, folks with Amazon Prime Video will see a big switch: TV shows and movies will start to include ads. Amazon is shaking things up by rolling out these ads across big markets such as the U.S., U.K., Germany, and Canada to start with. Later down the road, places like France, Italy, Spain, Mexico, and Australia will have them too.

Subscription Changes and Costs

To avoid ads, users have the option to pay an additional $2.99 per month. This means the current $14.99 per month Prime subscription would increase to $17.98 per month, and the standalone Prime Video subscription would jump from $8.99 to $11.98 per month. Amazon has assured that their ad-supported tier will have “meaningfully fewer ads than linear TV and other streaming TV providers.”

Financial Implications and Market Analysis

  • Revenue Projections: Morgan Stanley predicts that Prime Video ads might rake in an impressive $3.3 billion in 2024 and could climb to $7.1 billion by 2026. Moffett Nathanson, a different analyst group, gives a lower forecast yet expects big gains too.
  • Market Impact: Analysts from MoffettNathanson predict Amazon’s move will disrupt the market, potentially stealing share from cable networks and ad-supported VOD players. They expect this change to be a “disruptive force” in the advertising and streaming landscape.
  • Prime Video’s Viewer Reach: Alexys Coronel, head of U.S. entertainment and telecommunications for Amazon Ads, highlighted Prime Video’s potential to reach 115 million unique viewers in the U.S. alone.
  • Amazon’s Expanding Digital Ad Market: Amazon reported an ad revenue of $12.06 billion in the third quarter of 2023, a 26% increase year-over-year, underlining its growing dominance in the digital advertising space.

User Response and Projections

Despite the introduction of ads, most Prime Video users are expected to continue with the ad-supported version. MoffettNathanson’s projections assume about 15% of Prime Video users will opt for the ad-free subscription. The firm’s models also predict an incremental revenue of $500 million per year from Prime members who choose to avoid ads.

Comparison with Competitors and Future Trends

Amazon is not alone in this shift toward ad-supported streaming. Competitors like Netflix, Disney Plus, Max, Paramount Plus, Hulu, and Peacock have already implemented similar strategies. However, Amazon’s move into advertising is significant due to its massive market share and extensive viewer reach. By 2025, the U.S. connected TV and ad-supported VOD market is estimated to be around $16 billion, with Amazon and Disney expected to lead the segment.

Amazon’s Long-term Content Investment Strategy

Amazon points out that it needs to keep pouring money into great shows and movies and plans to do so for a long time. This is part of a bigger trend in the streaming world, where services are leaning on ad money to grow their list of offerings. 

Implications for Amazon Prime Members

Choice for Consumers

Amazon’s new ad strategy gives Prime members a choice: stick with the version that has ads and not pay more or cough up extra cash to watch without any interruptions. Consumers will have to decide if they’re okay with ads or if they’d rather spend more each month. 

Impact on Viewing Habits

Putting ads into the mix might change how some Prime members watch stuff. Amazon plans to have shorter ads than you’d find on regular TV to make things less annoying. But whether this will keep viewers happy and engaged is still up in the air.


Ads are now on Amazon Prime Video, and it’s a big deal. It’s going to change the way we watch stuff and how businesses make money from their services. Amazon has tons of users and a lot of money, so they’re likely to become a really important part of the world where streaming services are free but show ads. This is a fresh start for Prime Video. They’re trying to make sure viewers still have a good time while they also make more cash in this fast-changing area of digital fun. For the nitty-gritty on Amazon Prime Video’s shiny new way that includes ads, click here.

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The Impact of the Blocked JetBlue-Spirit Merger on the Airline Industry and Communities

Cam Speck



This week marked a significant turning point in the U.S. airline industry as a federal judge blocked the $3.8 billion deal between the sixth-largest and seventh-largest U.S. airlines, JetBlue and Spirit. This decision by Judge William Young not only impacts these two airlines but also signals an end to four decades of consistent airline consolidation that has affected passengers, workers, smaller communities, and commerce. The ruling is seen as a triumph for the Biden Justice Department’s aggressive antitrust enforcement and sets a new precedent in the regulation of airline mergers.

The Local Impact: Arnold Palmer Regional Airport

The ruling leaves Spirit Airlines with an uncertain future, a situation that could profoundly impact the Arnold Palmer Regional Airport (LBE) in Latrobe, Pennsylvania. The airport, serving areas east of Pittsburgh, is heavily reliant on Spirit Airlines, which is its only commercial carrier. This dependency highlights the broader implications of the merger’s failure on smaller communities and regional economies.

  • Economic Contribution: A 2022 study by the Pennsylvania Department of Transportation estimated the economic impact of arriving and departing passengers from LBE at $213.9 million, with $100 million attributed to Spirit Airlines travelers.
  • Reduced Service: Currently, Spirit has scaled down its services at LBE to a single direct flight to Orlando, though hopes remain for the resumption of service to Myrtle Beach in the spring.

The Unique Role of Spirit Airlines

Spirit Airlines has made a name for itself by focusing on vacation-goers, university students, missionaries, and anyone else on the lookout for cheap flights without fancy extras. This approach turned the airline into a key lifeline, especially in places like South Florida. Here, it battles competitors with low prices, providing budget-friendly holiday choices and playing a significant role in the tourism industry.

  • Impact on Consumers: The absence of Spirit from the market could lead to increased prices for tourists and limit vacation options for families in South Florida.
  • Service to Offbeat Destinations: Spirit’s focus on destinations like Port-au-Prince during times of unrest has been invaluable for certain communities. However, its approach to baggage and low-cost tickets has drawn mixed reactions from consumers in these regions.

JetBlue and Spirit’s Struggle in a Constrained Industry

The halted merger highlights bigger problems in the airline business. This industry is an oligopoly with just a handful of big companies in charge, which makes it tough for smaller ones, such as JetBlue and Spirit, to expand on their own. Also, there are issues with making enough planes: Airlines can’t get new planes as fast as they’d like. Supply chain troubles play a role here, and so does Airbus’s stronghold on plane making, which limits its growth. Boeing’s recent quality control challenges further exacerbate this problem.

  • Engine Issues and Airline Growth Constraints: Spirit’s exclusive use of Pratt & Whitney engines, which have had reliability issues, highlights the technical and operational hurdles facing airlines.

Implications of the Ruling

The ruling against the merger is seen as a necessary step to prevent further consolidation and maintain competition in the airline industry. However, it also emphasizes the need to address the larger issues of oligopolistic control and manufacturing constraints.

  • Future of Air Travel: The blockage of the merger could prompt a reevaluation of strategies within the industry, focusing on fair pricing and expanding manufacturing capacities.
  • Potential Appeal and Industry Response: The airlines have formally appealed the decision, citing the potential benefits of a larger JetBlue in fostering competitive pricing and service innovation.


The outcome of the JetBlue-Spirit merger blockage extends beyond the airlines themselves, affecting regional economies, consumer choices, and the broader airline industry. While the decision has been hailed for preventing further consolidation, it also highlights critical challenges that the industry must address to ensure sustainable growth and competition. The situation underscores the delicate balance between maintaining competitive markets and supporting the growth and development of the airline sector. For more in-depth analysis, you can read a related article here.

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