Samsung Electronics Faces 78% Profit Drop Amid Challenging Market Conditions



Samsung Electronics, the South Korean tech behemoth, has projected a significant 78% decline in operating profit for the third quarter, confronting obstacles from diminished consumer device demand to a fluctuating chip market.

Third Quarter Financial Figures

  • The company’s anticipated operating profit stands at approximately 2.4 trillion won ($1.79 billion).
  • The projected revenue is around 67 trillion South Korean won ($50.02 billion) for the quarter.
  • When compared to the same quarter from the previous year, there’s a stark contrast. The company had reported 76.78 trillion won in sales and a hefty 10.85 trillion won in operating profit.
  • On a brighter note, from a quarter-on-quarter perspective, there’s an 11.5% revenue growth from the second-quarter figures of 60.01 trillion won, and the operating profit showcases a substantial rise from the 670 billion won recorded previously.

Analytical Insights

The guidance on operating profit from Samsung was marginally above the expectations set by analysts. Prior to this release, experts pooled by LSEG had set their sights on a 2.3 trillion won operating profit for the September quarter. This marks a sharp 78.7% year-on-year fall. The expected revenue was pegged at around 67.8 trillion won, marking an 11.6% drop.

Chip and Smartphone Market Dynamics

Samsung holds the prestigious title of being the world’s largest memory chip manufacturer and dominates the smartphone market. But, the global semiconductor industry has faced unprecedented challenges recently. After grappling with a historic supply shortage during the COVID-19 pandemic, the market is now witnessing an oversupply in some sectors, which has negatively impacted Samsung’s bottom line. Consultancy firm Bain refers to this phenomenon as a cyclical trend, typical of the industry’s regular fluctuations. Despite these challenges, analysts remain hopeful of a rebound in the memory chip sector, which could benefit stalwarts like Samsung.

Stock Market Response

Despite the challenging circumstances, investors showcased confidence in the company’s future prospects. Samsung’s shares soared by over 3% on the heels of this announcement, making it a major gainer on the South Korean Kospi.

Future Outlook and External Factors

Demand Revival

The recent past has not been particularly favorable for consumer electronic goods, especially after the economic repercussions of the pandemic. This has deterred many from upgrading their devices, leading to a forecasted 6% decrease in global smartphone shipments for 2023. Despite these headwinds, Samsung remains optimistic about a gradual resurgence in global demand towards the latter half of the year.

Geopolitical Developments

A significant positive development on the geopolitical front is the recent permission granted to Samsung, and its counterpart SK Hynix, to ship U.S. semiconductor manufacturing equipment to their China-based factories without the need for separate U.S. approvals. This is expected to aid Samsung in upgrading its production capabilities in the coming years, possibly until 2025.

Experts’ Take

SK Kim, an executive director at Daiwa Securities, voiced his expectations of Samsung experiencing a meaningful “price recovery” by the second quarter of 2024. He attributed the current scenario to a weaker demand environment and believed Samsung’s strategic production cuts would alter the status quo. Additionally, analysts at Nomura are confident in a sector-wide recovery accelerating through the rest of the year, with memory chip prices stabilizing and possibly seeing growth in the subsequent quarters.

Challenges and Countermeasures

While Samsung has faced significant profit drops and challenging market conditions, it is important to note the resilience of the company in its history. With a diversified portfolio spanning from consumer electronics to advanced chip manufacturing, Samsung’s broad reach allows it to weather sector-specific storms better than companies with a narrower focus.

Consumer Behavior Shift

One of the defining challenges Samsung faces is the changing behavior of consumers worldwide. The global economic uncertainty, exacerbated by the pandemic, has resulted in consumers holding on to devices for longer durations. The downturn in regular upgrade cycles impacts the immediate sales figures but also provides an opportunity. Samsung can capitalize on this trend by focusing on building even more durable and long-lasting products, reinforcing the brand’s value proposition.


In these turbulent times, Samsung Electronics is making strategic decisions to navigate the challenges ahead. With the memory chip market showing signs of potential recovery and geopolitical developments playing in their favor, the tech giant remains a significant player in the global electronics industry. However, external factors, including global economic conditions, will continue to influence its trajectory. Learn more here.

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