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The Fate of Florida’s Film and Entertainment Office is Debated

Cam Speck



The fate of Florida's film and entertainment office is debated

The fate of Florida’s film and entertainment office is under debate as lawmakers consider eliminating the state’s business-recruitment agency and a series of economic-development programs. House Speaker Paul Renner’s priority bill (HB 5) seeks to close the doors on the business-recruitment agency Enterprise Florida, a move that has raised concerns among lawmakers about the Office of Film and Entertainment’s future.

The House Commerce Committee voted 16-3 to move forward with the bill, which would repeal 25 programs and incentives with low returns on investments. Enterprise Florida’s duties would be moved to the Department of Economic Opportunity, leaving the future of the Office of Film and Entertainment uncertain.

Rep. Allison Tant, D-Tallahassee, expressed concern that the office’s repeal could affect Florida State University’s College of Motion Picture Arts. “FSU has an enormously successful, one of the best film schools in the country. We generate a lot of talent from that school,” Tant said. “And furthermore, there are people here, who live here, who were just in the famous movie ‘Where the Crawdads Sing,’ and as well as ‘Bloodline,’ that was done in Florida under all of this. So, these opportunities for us in Florida generate both jobs and commerce.”

Tiffany Esposito, R-Fort Myers, the bill’s sponsor, said programs and incentives targeted for repeal have low returns on investments. However, discussions are ongoing about the fate of the Office of Film and Entertainment, and whether it can be moved over to the Department of Economic Opportunity.

The Legislature’s Office of Economic & Demographic Research listed six incentives and investments, from among 29 offered by the state, that provided more than a $1 return for each $1 spent. The Entertainment Industry Sales Tax Exemption program returned 49 cents for each $1 invested, while the Entertainment Industry Financial Incentives Program tax credits drew 7 cents per $1.

Rep. Kristen Arrington, D-Kissimmee, argued that lawmakers should consider more than just the return on investment. Many incentive programs provide “significant benefits” through capital investments, wages, and jobs, she said.

Esposito said the state Revenue Estimating Conference, a panel of economists, is expected to estimate the fiscal impact of the proposed changes before the bill goes to the House Appropriations Committee. The bill will need to clear the Ways & Means Committee before going to the Appropriations Committee.

The proposal would allow the tourist-marketing agency Visit Florida and the Florida Sports Foundation to enter agreements to continue operations under the guidance of the Department of Economic Opportunity. A separate measure also moving in the House seeks to shift programs within Space Florida to the Department of Economic Opportunity and to give the governor more control over Space Florida’s board of directors.

The entertainment industry plays a significant role in Florida’s economy. According to a 2020 report by the Motion Picture Association, the film and television industry supports 92,000 jobs and generates $4.6 billion in wages in the state. Film and television production can also boost tourism and local economies.

The Office of Film and Entertainment works to support the entertainment industry in Florida, providing a range of services to filmmakers, production companies, and other industry professionals. These services include location scouting, permitting, and coordination with local officials, as well as tax incentives and other financial benefits for productions that film in Florida.

If the Office of Film and Entertainment is eliminated, it could have significant consequences for the state’s entertainment industry. Film productions may choose to film elsewhere, which would result in lost jobs and revenue for the state.

Furthermore, Florida State University’s College of Motion Picture Arts could also be affected. The college is one of the best in the country and has produced many talented filmmakers. Without the support of the Office of Film and

The proposed elimination of Florida’s Office of Film and Entertainment has become a contentious issue as the state’s lawmakers are divided on the fate of the office. The office, which seeks to promote and grow the entertainment industry in Florida, is set to be included in a list of programs and incentives that would be repealed if House Speaker Paul Renner’s priority bill (HB 5) is passed. While the proposed repeal has gained support from some lawmakers, others have raised concerns about the potential impact of eliminating the office.

Representative Allison Tant, a Democrat from Tallahassee, was among the lawmakers who voted against the bill, citing the impact the repeal could have on Florida State University’s College of Motion Picture Arts. The school has one of the best film programs in the country and generates a lot of talent, according to Tant. She also pointed out that there are people who live in Florida who have worked on famous movies like “Where the Crawdads Sing” and “Bloodline,” both of which were shot in Florida.

Tant’s concerns were echoed by other lawmakers who believe that the elimination of the office could hurt Florida’s economy. Rep. Kristen Arrington, a Democrat from Kissimmee, argued that lawmakers should consider more than just the return on investment when evaluating incentive programs as many of them provide significant benefits through capital investments, wages, and jobs.

The proposed repeal is part of a larger effort to close the doors on the state’s business-recruitment agency, Enterprise Florida, and eliminate several economic-development programs. HB 5 calls for the repeal of 25 programs and incentives, with Enterprise Florida’s duties being moved to the Department of Economic Opportunity.

Bill sponsor Tiffany Esposito, a Republican from Fort Myers, defended the proposed repeal, arguing that the programs and incentives targeted for repeal have low returns on investment. However, she did acknowledge that discussions are ongoing about the Office of Film and Entertainment and how or if it should be moved over to the Department of Economic Opportunity.

According to a report by the Legislature’s Office of Economic & Demographic Research, only six incentives and investments, out of 29 offered by the state, provided more than a $1 return for each $1 spent. The Entertainment Industry Sales Tax Exemption program returned 49 cents for each $1 invested, while the Entertainment Industry Financial Incentives Program tax credits drew 7 cents per $1.

The fate of the Office of Film and Entertainment remains uncertain as the bill moves through the legislative process. The state Revenue Estimating Conference, a panel of economists, is expected to estimate the fiscal impact of the proposed changes before the bill goes to the House Appropriations Committee. The bill will need to clear the Ways & Means Committee before going to the Appropriations Committee.

In the meantime, some lawmakers are suggesting alternative solutions that could preserve the Office of Film and Entertainment. For example, Rep. Carlos Guillermo Smith, a Democrat from Orlando, has proposed a bill that would create a task force to study the economic impact of the film industry in Florida and make recommendations for how the state can support and grow the industry.

The proposed repeal of the Office of Film and Entertainment has sparked a lively debate among Florida lawmakers, with some arguing that the office is essential to the state’s economy, while others believe that it is a low-return program that should be eliminated. As the bill continues to move through the legislative process, it remains to be seen whether the office will be repealed or whether lawmakers will find a way to preserve it.

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Hollywood Comes to NorCal: Movie Filming in Eureka

Jaleel Mwangi



The quiet towns of Humboldt County, California, have been buzzing with excitement as they transform into the backdrop for a major Hollywood movie, currently known by its working title “BC Project.” Directed by acclaimed filmmaker Paul Thomas Anderson, the film features a star-studded cast including Leonardo DiCaprio, Sean Penn, and Regina Hall. As production continues, locals are getting a taste of the movie-making magic.

Transforming Eureka

Residents and businesses in Eureka are witnessing firsthand the transformation of their community into a movie set. Babe’s Pizza & Pasta employee Katelyn Ramirez described the excitement of seeing film crews, props, and boom mics at Murphy’s Markets and other locations. The crew has been altering the appearances of businesses, including Babe’s Pizza, which has been converted into Casa Mireyas Mexican Grill for the film.

“It’s been a really cool and unique opportunity to see all of this unfold,” Ramirez said. “It’s fun to serve the crew members when they come in for lunch and rub shoulders with Hollywood people.”

High-Speed Chases and Special Effects

Local schools and residents are being informed of potential delays and closures due to filming, which includes dramatic scenes like high-speed chases. According to school staff, parents have been alerted about the police presence and filming activities to ensure safety and avoid disruptions.

“It sounds like part of the filming they’re doing today is a high-speed chase, which should be interesting,” a school employee shared.

Leonardo DiCaprio Spotted on Set

Eagle-eyed fans have captured glimpses of Leonardo DiCaprio in character, sporting a handlebar mustache and a plaid jacket. DiCaprio’s presence has added to the excitement among locals, who are eager to see their neighborhood featured on the big screen.

“I haven’t seen much here, but I’ve heard from other local folks that everyone involved with the film has been nice,” said Rebecca Gomez, a resident of Arcata. “I love this area and I’m pretty excited to see my neighborhood in a movie.”

Plot Speculations and Local Impact

While little is known about the plot, rumors suggest that the film could be an adaptation of Thomas Pynchon’s novel “Vineland.” Casting calls for martial arts experts and DiCaprio’s hippie look have fueled these speculations. The movie’s production has not only brought excitement to the area but also a significant economic boost to the local community.

“What it means usually, besides how fun and exciting it can be…is outside dollars coming into the economy,” explained Cassandra Hesseltine, Humboldt-Del Norte Film Commissioner.

Production Continues with Local Talent

Casting directors Tracy Dixon and Kelly Hunt have worked closely with the film commission to cast as many local extras as possible, offering residents a unique opportunity to be part of a major film. The production is set to continue in California before moving to Texas and Mexico.

“We’ve had over 100 years of filming in the Redwood region,” Hesseltine added. “And one of the big productions that most people are aware of is Return of the Jedi, from the Star Wars series, which is pretty amazing.”


The arrival of the “BC Project” in Eureka has created a vibrant atmosphere, with locals embracing the Hollywood experience. The movie shrouded in mystery and excitement, is set to showcase the stunning landscapes of Northern California and the talent of its community. As production continues, anticipation grows for the film’s eventual release and the spotlight it will shine on this charming NorCal region.

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Marvel Studios’ “Deadpool 3” Completes Filming: A Journey Through Challenges and Triumphs

Ashley Waithira



Marvel Studios’ eagerly awaited movie “Deadpool 3” has finished shooting despite some big hurdles, including a tough SAG-AFTRA strike. Ryan Reynolds, who’s both starring in and producing the film, shared his thanks and feelings on Instagram as they wrap up production.

The Announcement: Mixing Humor and Gratitude

Ryan Reynolds, known for his unique blend of humor and sincerity, marked the end of filming with a post that captured the essence of his Deadpool character. Sharing a picture that humorously showcased Deadpool’s spandex crotch, Reynolds conveyed a mixture of relief and nostalgia. His message read, “The suit hides the blood. Also sweat… But today, with ‘Deadpool’ wrapping, it’s mostly tears. A giant and forever thanks to the cast and crew of our film who battled wind, rain, strikes and [@thehughjackman] all under the stalwart leadership of [@slevydirect]. I got to make a movie with my closest pals and that doesn’t happen very often. See ya July 26th.”

Release Date and Historical Context

“Deadpool 3” was initially set for a May 3, 2024 release. But, the actor’s strike from last year pushed it back, mirroring delays in other films. It’s now got a new launch date — July 26. That’s when Deadpool will first show up in the Marvel Cinematic Universe. Back in 2019, Disney forked out a whopping $71.3 billion to buy Fox, which brought Deadpool and the whole “X-Men” crew into its fold.

Reunion and Revival

In “Deadpool 3”, Ryan Reynolds teams up again with Hugh Jackman who’s coming back as Wolverine. Even though Wolverine died in the movie “Logan” in 2017, the MCU’s multiverse concept allows him to make a comeback. Their partnership is especially meaningful given their past movie together, “X-Men Origins: Wolverine” from 2009, which didn’t go down well with critics.

The Challenges and Triumphs Behind the Scenes

The journey to the completion of “Deadpool 3” was fraught with challenges and notable events, reflecting the resilience and commitment of the cast and crew.

Overcoming Production Hurdles

  • SAG-AFTRA Strike: The filming was halted mid-way due to the strike, significantly impacting the production timeline.
  • Studio Transition: The transition from 20th Century Fox to Disney ownership brought uncertainties, especially regarding the production of an R-rated film under Disney. –
  • Creative Process: The script saw contributions from multiple writers, including Reynolds, Paul Wernick, Rhett Reese, and Zeb Wells, reflecting a collaborative effort.

Celebratory Remarks from the Cast

Shawn Levy, the director, expressed his exhilaration, stating, “Had the greatest time of my life shooting this movie. Post-production starts at dawn.” Hugh Jackman, too, shared his excitement and relief, humorously noting his dislike for the training and diet regimen but appreciating the overall experience.

“Deadpool 3”: A Marvelous Addition to the MCU

“Deadpool 3” is set to be a landmark film for several reasons:

  • Marvel Studios’ First R-Rated Feature: This film marks Marvel Studios’ foray into R-rated cinema.
  • Integration of Fox Characters: It symbolizes the integration of former Fox characters into the MCU.
  • Box Office Success: The Deadpool series has been a commercial success, with the first film being the highest-grossing X-Men film despite a modest budget.

Star-Studded Cast and Expected Impact

The cast shines with stars like Reynolds himself and Hugh Jackman, plus Emma Corin from “The Crown” and Matthew Macfadyen of “Succession.” “Deadpool 3” isn’t just another flick—it’s a tribute to Deadpool’s lasting charm and a sign of how superhero movies are changing. In short, it’s a monument to teamwork, creative toughness, and fans’ commitment.


The film’s path to theaters proves that with enough tenacity, moviemaking magic can triumph. Stay tuned for more news on “Deadpool 3,” fans can visit the official Marvel Studios website here.

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Kendrick Lamar’s Musical Endeavor with Chanel: The Button Short Film

Anne lise Sylta



Fashion and tunes have always gone hand in hand, and the latest happenings in the biz just made that connection even stronger. Like, take Kendrick Lamar, the big-shot rapper, teaming up with the legendary Chanel brand. They put together this short movie called “The Button,” and it’s shaping up to be a major deal for the Spring/Summer 2024 Haute Couture scene.

Kendrick Lamar’s Role in “The Button”

Kendrick Lamar, known for his profound lyrical depth and musical versatility, has composed the score for Chanel’s new short film, “The Button.” Directed by Dave Free, a long-term associate of Lamar, the film features a star-studded cast including actress Margaret Qualley, Anna Mouglalis, and supermodel Naomi Campbell. The film represents a collaborative effort between Chanel and Lamar’s service company, pgLang, marking Lamar’s first foray into the world of haute couture. An Instagram post revealed that “The Button” is a tale about time and transmission, with Qualley’s character embarking on a journey to meet Chanel’s head designer at their iconic 31 Rue Cambon storefront.

Unreleased Lamar Track in The Button

The film includes an unreleased track by Lamar, his first musical contribution since his 2022 critically acclaimed album “Mr. Morale & the Big Steppers.” Characterized by introspective lyrics, the song reflects personal transformation and troubled spirits, embodying the vision of Chanel’s Spring-Summer 2024 Haute Couture show.

Lamar’s Recent Musical Ventures

Beyond his work with Chanel, Lamar has been active in the music scene. He recently formed ‘The Hillbillies’ with fellow artist Baby Keem, releasing a track that includes a sample from Bon Iver. Their collaborative efforts have produced successful tracks like ‘Family Ties’ and ‘Vent’, and they have performed together at notable festivals. This latest initiative highlights their dynamic partnership and ongoing musical innovation.

Fashion Week Highlights and Beyond

Fashion Week has always been a vibrant platform for major music moments. From album premieres to track debuts, events like New York Fashion Week and Paris Fashion Week have seen significant musical collaborations. For instance, Ye’s “The Life of Pablo” during New York Fashion Week’s Yeezy Season 3, and Mumford & Sons and Pharrell’s “Good People” premiere at Louis Vuitton’s Paris show are notable examples.

  • Paris and New York City Runways: Hotspots for musical debuts and collaborations.
  • Mumford & Sons and Pharrell: Premiered “Good People” at Louis Vuitton’s show.
  • Ye’s “The Life of Pablo”: A famous album premiere during New York Fashion Week.

Other Haute Couture Highlights

Alongside Chanel’s offerings, the SS24 Haute Couture season witnessed remarkable collections from other designers. Daniel Roseberry of Schiaparelli delved into film archives, presenting a sci-fi-influenced collection. This included references to classics like Alien and Blade Runner and showcased innovative designs like a robot baby made from recycled electronics.

The Future of Fashion and Music Collaborations

The future of collaborations between fashion and music looks promising and filled with potential. As technology advances, we might witness even more innovative ways of integrating these two worlds. Virtual reality and augmented reality could offer new platforms for showcasing fashion, with music scores that elevate the viewer’s experience. Social media and digital platforms will likely play a significant role in promoting these collaborations, reaching global audiences instantly.


“The Button,” a creation by Chanel with music from Kendrick Lamar, isn’t just about style. It’s where the art of music, movies, and high fashion all come together. We’re stepping into a fresh chapter where the fashion scene teams up with other creative fields to make magic happen. With both the tunes and threads changing quickly, we can expect this mash-up to keep setting trends and stirring up the arts in cool, upbeat ways.

Watch “The Button” in full on Chanel’s website and stay tuned for more from the shows, including Chanel, Simone Rocha, Jean Paul Gaultier, and Maison Margiela.

Image Source: Connie LodgeCC BY-SA 2.0, via Wikimedia Commons

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