Technology

YouTube Premium and YouTube Music Prices Increase: What You Need To Know

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YouTube has announced that it is raising the prices of both YouTube Premium and YouTube Music subscriptions for US customers. YouTube Premium is seeing a $2 increase to $13.99 per month, while YouTube Music is going up to $10.99 per month from the former $9.99.

Price Changes and Comparisons

These changes have been reported to be live for new subscribers as observed on youtube.com/premium. The price of YouTube Premium, if subscribed from the iOS YouTube app, is $18.99. Last year, YouTube increased the price of the family Premium plans to $22.99 per month, and that remains unchanged as of now. The annual subscription, introduced at the start of 2022, has also seen an increase of $20 to $139.99. This annual plan can save subscribers approximately $27.89 compared to paying on a monthly basis. The last time YouTube raised the price of YouTube Premium, then known as “YouTube Red”, was in 2018 during the relaunch of YouTube Music. The increase in the price of YouTube Music was expected as similar moves have been made by competitors Apple and Amazon in the past year.

Features and Value

In response to these changes, a YouTube spokesperson stated, “We’re updating the price for YouTube Premium and YouTube Music Premium subscribers in the US to continue delivering great service and features. We believe this new price reflects the value of YouTube Premium which allows subscribers to enjoy ad-free YouTube with background and offline play and uninterrupted access to over 100M songs with the YouTube Music app.” YouTube Premium offers numerous benefits to subscribers including:

  • Ad-free streaming
  • Background and offline playback
  • Access to over 100 million songs with YouTube Music
  • Ability to download videos for offline access
  • Enhanced 1080p Premium streaming quality
  • Early access to test features
  • Co-watching in Google Meet
  • Extended free trials

This subscription tier also supports creators through revenue while removing ads for the users, providing an improved viewing experience.

Effect on Existing Subscribers

Current subscribers of both services will see the new pricing take effect from their next billing cycle. Users will be sent an email that will detail the changes. Those who subscribed five years ago (with Google Play Music and/or YouTube Red) will enjoy three additional months at their current rate.

International Pricing

As of now, there have been no changes announced to international pricing. However, YouTube states that any future increase will come with a 30-day notice.

Industry Trend

This price change by YouTube mirrors similar price increases we’ve seen for Apple Music, Amazon Music, and Tidal. Spotify, a significant player in the industry, still charges $9.99 a month. However, CEO Daniel Ek recently hinted at the service being “ready to raise prices” which suggests a similar increase might not be far away.

Conclusion

These changes reflect an ongoing trend in the industry of increasing prices for streaming services. However, with the range of features and functionality improvements that YouTube Premium offers, it is up to individual subscribers to evaluate whether the new price represents good value for their usage and needs.

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